Computer Arts - - Showcase - DIMONI IDEN­TITY AND PACK­AG­ING by Forma

Briefed to de­sign the visual iden­tity and pack­ag­ing for Dimoni, a vermouth from Mal­lorca, Barcelona-based Forma teamed up with il­lus­tra­tor Ata Las­salle to cre­ate a play­ful, “non-de­signed” aes­thetic with a con­tem­po­rary twist. “The main goal was to cre­ate a de­sign that cel­e­brated Sant An­toni’s Day, one of Mal­lorca’s most im­por­tant fes­tiv­i­ties,” ex­plains Forma’s Josep Du­ran. “The ‘Dimoni’ – Devil, in Cata­lan – plays an ex­tremely im­por­tant role dur­ing cel­e­bra­tions through­out the day.”

The fresh de­sign’s pri­mary serif is ac­com­pa­nied by an ex­tended sans serif, while the red colour pal­ette di­rectly evokes the Balearic tra­di­tion. The most chal­leng­ing part of the project? “Do­ing some­thing that some­one from Mal­lorca could feel proud of, while also ap­peal­ing to au­di­ences that po­ten­tially have no knowl­edge of Sant An­toni’s Day,” says Du­ran.

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