EVENTS

Adobe wows Ker­rie Hughes with four pow­er­ful new cre­ative tools at Adobe MAX 2018

Computer Arts - - Contents -

All the lat­est hap­pen­ings from Adobe MAX 2018, Bath Dig­i­tal Fes­ti­val and The Ty­po­graphic Cir­cle

Gath­er­ing some of the world’s most bril­liant minds un­der one roof, it’s not hard to see why the an­nual Adobe MAX con­fer­ence has be­come a sta­ple in the cre­ative cal­en­dar. Last year MAX hit Ve­gas. This year, the Hol­ly­wood lights beck­oned as it over­took the Los An­ge­les con­ven­tion cen­tre for 72 hours.

The event saw a record-break­ing 14,000 plus cre­atives gather, and in Adobe CEO Shan­tanu Narayen's key­note speech it was de­clared: “De­sign has never been more im­por­tant, and we're liv­ing in a golden age of cre­ativ­ity.” Bold words, for sure, but backed up when Narayen went on to de­tail how over the past 12 months Adobe has taken its ar­ti­fi­cial in­tel­li­gence tech­nol­ogy – Adobe Sen­sei – and pushed it to the cut­ting edge.

Aimed firmly at the fan­boys, Adobe's prin­ci­pal world­wide de­sign and pho­tog­ra­phy evan­ge­list Terry White an­nounced Pho­to­shop will now come fully equipped with con­tin­u­ous undo, with­out the need to hold the op­tion or shift key – then got the big­gest cheer of the night for it.

Then the main event came with the an­nounce­ment of four new Adobe apps. First, the au­di­ence was in­tro­duced to Pre­miere Rush CC, Adobe's all-new video edit­ing app. If the demos are any­thing to go by, this video edit­ing tool will mean even your gran can cre­ate pro­fes­sion­al­look­ing footage. How­ever, grand­par­ents on An­droid will get off lightly, with Rush only be­ing avail­able on iOS.

Next, Bel­sky re­vealed that Pho­to­shop on the iPad was fi­nally here. “This is not a wa­tered down ver­sion, this is full Pho­to­shop for the iPad,” prod­uct lead Jenny Lyell was keen to stress. Fea­tur­ing all the core tools of Pho­to­shop CC, this new app is fully op­ti­mised for the touch de­vice, mak­ing the most of ges­tures, with a new mod­ernised user in­ter­face that's been de­signed es­pe­cially for the iPad and Ap­ple Pen­cil. Frus­trat­ingly, there was very lit­tle news sur­round­ing an ac­tual re­lease date or busi­ness model for the app, with Lyell say­ing no more than it be­ing "avail­able in 2019".

A tough act to fol­low, Project Gem­ini was the one app we knew very lit­tle about go­ing into MAX, and so was the big sur­prise of the ses­sion. As Adobe's new paint­ing and draw­ing app, there were mur­murs of why Adobe might launch it when it al­ready has

pow­er­houses Pho­to­shop and Il­lus­tra­tor. Then il­lus­tra­tor Kyle T Web­ster be­gan demon­strat­ing its ca­pa­bil­i­ties. He se­lected its wa­ter­colour and oil paint­ing brushes, and cov­ered the can­vas in dig­i­tal paint, eas­ily mis­taken for the real thing. Us­ing Adobe Sen­sei tech­nol­ogy and rig­or­ous test­ing among artists, Gem­ini sets to be a re­mark­able paint­ing ex­pe­ri­ence.

Lastly, Project Aero, Adobe's forth­com­ing AR tool was an­nounced. Adobe se­nior prod­uct man­ager Zo­rana Gee stepped into and started ex­plor­ing a 2D il­lus­tra­tion while pre­sent­ing Aero. “AR is the next break­through medium for cre­ative sto­ry­telling,” she sim­ply said.

As with all events of its size and scale, there was plenty to en­joy out­side of the ma­jor announcements, and wan­der­ing around the con­ven­tion cen­tre, it wasn't long be­fore we bumped into some of the world's lead­ing artists and de­sign­ers, in­clud­ing Jes­sica His­che, and graphic de­signer Aaron Draplin. Day two's key­note in­cluded a two-hour-long ses­sion with comic book artist Nicola Scott, pho­tog­ra­pher Al­bert Wat­son and Hol­ly­wood di­rec­tor Ron Howard on the stage. Wat­son talked about his time spent pho­tograph­ing di­rec­tor Al­fred Hitch­cock ("beyond won­der­ful"), and Howard shared his ex­pe­ri­ence di­rect­ing a some­what tricky Bette Davis, who re­fused to call him by his first name.

All in all, the 2018 Adobe MAX line-up, prod­uct and tech devel­op­ment and at­tendee record is go­ing to be a tough act to fol­low. This year's event wasn't short of big announcements, leav­ing us al­ready ex­cited for MAX 2019.

Above: Adobe CEO Shan­tanu Narayen kicked off MAX 2018 with a key­note as en­thu­si­as­tic as it was re­veal­ing.

Above: Project Gem­ini com­bines vec­tor, raster and all-new dy­namic brushes.

Left: Im­proved op­ti­mi­sa­tion be­tween the iPad Pro and Ap­ple pen­cil is a huge boon for Pho­to­shop CC.

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