Peter & Paul’s cre­ative di­rec­tor, Lee Davies, takes us on a tour of the stu­dio’s Sh­effield fac­tory space

Cre­ative di­rec­tor Lee Davies on how his­tory and lo­ca­tion con­trib­ute to Peter & Paul's cre­ative ethos

Computer Arts - - CONTENTS -

Our stu­dio is in an area of Sh­effield called Kel­ham Is­land. Re­cently Kel­ham won a Best Neigh­bour­hood award, and you could say it’s the clos­est thing Sh­effield has to an in­de­pen­dent arts/food quar­ter.

Part of the rea­son for the award was the nat­u­ral way the area has de­vel­oped – no mas­sive in­jec­tion of cash, no turf­ing out of res­i­dents or busi­nesses. That's why it felt good to us. It feels like we're at the start of some­thing, and we can help de­fine the fu­ture of it too. The stu­dio space we have here is mas­sively per­sonal to us. We worked on it with our ar­chi­tec­ture part­ner and client Tea­tum+Tea­tum, and the whole process sent us on a year-long re­dis­cov­ery of who we are and why we make what we make. We were ‘client side' for part of the process – as they un­picked what we were about, the his­tory of the area, the fu­ture of it and how we might con­trib­ute. We were also de­sign­ers in the process too: nam­ing the stu­dio (Te­stone Fac­tory, af­ter a sem­i­nal record made in Sh­effield), cre­at­ing an iden­tity for it and de­sign­ing some of the ob­jects in the space.

Part of the de­sign was a mas­sive mono­lithic black desk (1), which we all sit around. This desk, as well as be­ing an ob­ject of beauty, ac­tu­ally con­trib­utes to our process. Every­one is in­volved in all projects. Noth­ing is siloed. There are no de­part­ments, just a col­lec­tion of peo­ple mak­ing the best work we can.

The boat (2), or rather, the space in which the boat sits, rep­re­sents half of the stu­dio, which is opened up for any­thing

we want to place there, be it an event or an ex­hi­bi­tion. This makes the stu­dio a place for cre­ative work and play and is an im­por­tant part of blur­ring the bound­aries be­tween our jobs and our pas­sions.

Too of­ten the work we make ends up in a stor­age con­tainer or on­line some­where. We wanted the op­por­tu­nity to show some of the work we've done in a pur­pose-built space, to cel­e­brate it and re­mind our­selves what we're best at, so this mi­cro gallery is what greets you at the front door and it's open to ideas.

'Turn­ing wa­ter into wine since 2005' was partly a joke about what we'd all been do­ing since the com­pany set up, but the more we thought about it the more it felt like a mantra. So we placed it as a con­crete floor plate (4) at the front of the build­ing for us to walk over daily.

The River Don (5) pow­ered much of the tra­di­tional in­dus­try around here and our stu­dio looks di­rectly on to it. That con­nec­tion to open­ness, when you work in a city, is a huge bonus and some­thing York­shire does of­fer you as a lo­ca­tion.

www.pe­terand­paul.co.uk

Peter & Paul is a de­sign com­mu­ni­ca­tions stu­dio spe­cial­is­ing in ideas-led brand­ing for a range of in­dus­tries, such as art, food, mu­sic and more.

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