THE 15 GAME CHANGERS OF DESIGN (PART ONE)
15 GRAPHIC DESIGN GAME CHANGERS
From makers of potato plastic to code poets, we speak to the industry’s most notable creatives
Design doesn't have to do all these things all the time, of course. Sometimes good design is straightforwardly about craft, or selling something. But here we're celebrating the practitioners whose work goes deep, looks stunning, and most of all, reconfigures what we thought possible with image-making and the concepts behind it. Since we cast our net across the world and across disciplines, 15 game changers was never going to feel enough, but we're certain our final selection showcases the breadth of boundary-pushing designers and projects around today.
Some — such as Zach Lieberman — are working at the cutting edge of new technology and pushing what we consider to be design into whole new territories, such as writing poetry from code; or in the case of one young Swedish designer, breaking new ground in sustainable design with potatoes.
Others on the list are working in more traditionally graphic design territories but with conceptual, formal and ideological innovations of the likes we've never seen before: Jonathan Castro's colourfully hypnotic works look to transmute “soul” through two-dimensional images and motion graphics; while Laura Coombs sees publication design as the creation of a new reality and logic and a way of “crafting language into form”.
A few of these names will be more than familiar, but we felt deserved highlighting for their consistently superb output: Astrid Stavro, who was recently announced as a new partner at Pentagram London; and Forest Young, Wolff Olins' global principal. Others are less so, but we reckon they'll be making waves for a long time yet.
If your eyes aren't already turned on to these creatives and the thoroughly brilliant output they produce, make sure that changes: we reckon they'll be making some big waves in 2019 and beyond.
To give them the magazine space that they deserve, we've split our 15 game changers feature in to two. Turn the page to explore the first eight creatives on the list, and to find out who the other seven are, make sure you pick up the next issue of Computer Arts on 1 February.