For the twelfth consecutive year MARK Studio designed the visual identity for the Manchester Literature Festival. Its challenge was to reflect the diverse content of the festival and the growing mix of visitors, all while attracting new audiences.
MLF 2018 was built around the theme of pioneering female authors to tie in with the 100-year anniversary of women’s suffrage. “We decided to make the identity as gender-neutral as possible and so focused on the word ‘pioneering’ — from which we made the link to ‘edgy’ — which then led us to take inspiration from the visual distortions created by the edges of book pages and the distortions they create,” explains creative director Mark Lester.
“This ‘vertical blind’ graphic language is used across typography, icons and imagery, applied to a broad range of marketing and campaign materials.”