PI­O­NEER­ING WRIT­ERS

Computer Arts - - SHOWCASE - MLF 2018 VIS­UAL IDEN­TITY by MARK Stu­dio www.mark­stu­dio.co.uk

For the twelfth con­sec­u­tive year MARK Stu­dio de­signed the vis­ual iden­tity for the Manch­ester Lit­er­a­ture Fes­ti­val. Its chal­lenge was to re­flect the di­verse con­tent of the fes­ti­val and the grow­ing mix of vis­i­tors, all while at­tract­ing new au­di­ences.

MLF 2018 was built around the theme of pi­o­neer­ing fe­male au­thors to tie in with the 100-year an­niver­sary of women’s suf­frage. “We de­cided to make the iden­tity as gen­der-neu­tral as pos­si­ble and so fo­cused on the word ‘pi­o­neer­ing’ — from which we made the link to ‘edgy’ — which then led us to take in­spi­ra­tion from the vis­ual dis­tor­tions cre­ated by the edges of book pages and the dis­tor­tions they cre­ate,” ex­plains cre­ative di­rec­tor Mark Lester.

“This ‘ver­ti­cal blind’ graphic lan­guage is used across ty­pog­ra­phy, icons and im­agery, ap­plied to a broad range of mar­ket­ing and cam­paign ma­te­ri­als.”

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