Wang & Söderstörm
Wang & Söderström is a Copenhagen and Malmo-based art and design practice formed by spatial and furniture designer Anny Wang and architect Tim Söderström. The studio merges 3D software and animation, with a focus on materiality to explore the potential of mixing the digital and physical to create — as they put it — “mind tickling and unexpected experiences”.
A recent project saw the duo create an animation for streetwear blog Highsnobiety, one that reinterpreted Peter Saville and Riccardo Tisci's new pattern for Burberry into a gorgeous piece of moving image. “When working with a brand, we already get an existing history and context that help us take creative decisions,” they tell us. “We are by no means technical professionals in the software we use, instead we try to see the learning curve in itself as a creative tool. The challenge in learning something new for us also pushes our work to unexplored places and doesn't let it stagnate.”
Away from their commissioned client work, the duo also create a stunning range of 3D printed sculptures — strange little amorphous forms that seem at once like visions of a sci-fi future and relics of the past. Their shapes are organic, their colours wild and their overall aesthetic somehow surreal and magical. “Materiality is such a physical thing that activates all senses. However in digital 3D and animation we are limited to our sight and hearing,” they explain. “The brain is so great at translating stuff into something it has experienced before, it wants things to make sense and put it into a space it recognises (the physical world), so it adds fake sensations of touch, smell and taste if it gets invited to do so.”
Polly Glass, co-founder of creative platform Wrap, finds the studio's work endlessly “eyecatching and fascinating... It's often hard to work out exactly what's going on, and whether the images are photographs or digital artworks. The studio has a real talent for visualising and bringing concepts to life in a fresh, unique way. Whether it's magazine cover designs, campaigns for Adidas sneakers or window installations for Selfridges in London, Wang & Söderström's ability to apply its ideas and skills within 3D rendering to such varied projects, with brilliant results, is continuously exciting.”
“A real talent for visualising and bringing concepts to life in a fresh, unique way” POLLY GLASS, WRAP CO-FOUNDER
Clockwise from top left: Visual for Scandinavian glassworks company Iittala; Wang & Söderström portrait; digital visual for LEON magazine’s fourth issue themed around class.
This page, top to bottom: Wang & Söderström’s series of 3D printed objects, photograph by Andy Price; an interpretation of Burberry’s new ‘TB’ pattern as a digital animation for an article in Highsnobiety; digital visual from Table of Contents, a personal project by Wang & Söderström.