“It’s always interesting to see how customers use a typeface after you release a font”
themselves. The idea was to recreate a key piece of action, a character or the atmosphere. In the case of Alien, the inspiration was the vicious scene in which the creature’s larva emerges from the actor’s body. With Birdman I was inspired by the movie poster. An Affair to Remember references the Empire State Building, where the characters meet.
Ale is not a fan of Harry Potter, so I wasn’t sure about using the levitation spell for that one. When he saw the animation of Wingardium Leviosa he wanted to use different text or a different film. But then I think he saw the scene or someone told him how important it was, and he decided to leave it.
Working on the animations was intense, but I had fun playing with the letters and telling stories with them. If Ale hadn’t told me to stop, I’d probably still be animating them. When I work on a typeface, I’m always thinking about how I’ll present it and how it will be used. The possibility of using Fixture for film titles led to me asking Vanessa to work with it, showing the typeface and its widths in different ways.
I’m very happy with it and people seem to like it. It’s always interesting to see how customers use a typeface after you release a font. It will be great if it’s used for movie titles at some point.
I think what’s surprised people the most is how I’ve moved out of my comfort zone with Fixture. They’re used to seeing calligraphic stuff from Sudtipos, but the reaction has been positive. We’ll be working on more sans serif families, some reverse contrast stuff, some variable script fonts and some colour fonts. Hopefully these will surprise people as well.
07 Dripping with the blood of its host, the parasitic alien E bursts out in this filminspired animation by Zúñiga. 07
08 In this animation, each letter morphs from one style and weight to another, for an accordionstyle effect. 08