Making the cover
“So why did you decide to approach the cover design like this?”
A reasonable question from our head of art and design, when faced with our type-heavy collage. With such a specific yet elusive notion at the heart of our headline story, it would have been entirely reasonable for us to have commissioned an illustrator to visualise ideas for us – lightbulbs, daydreaming heads etc – but when Nick Carson’s insightful article came in, it was the campaigns and designs themselves that felt most compelling and recognisable. Nike’s Dream Crazy ads with Colin Kaepernick have won more awards than any other in recent memory; Baxter & Bailey’s award-winning identity for Bog Eyed Books is a classic; and Studio Sutherl&’s Pallant House Gallery branding was, as ever, stunningly clean and effective. Why struggle to express an idea through illustration when the work itself is iconic?
The rules of good editorial design are invariably pretty obvious: in this case, show and tell… And with the key assets finalised and that other rule applied (three is always a good number), it was just a case of coming up with the most effective colour combination we could, which in this case was an eye-popping blue and orange combo inspired by design agency TSOWC’s stunning prospectus for UAL (http://tsowc.com).
MARK WYNNE Mark has worked in graphic design for over 20 years, working on many magazines including the cult video game title Edge.