Ed­i­tor’s let­ter

Computer Arts - - WELCOME - BEREN NEALE Ed­i­tor [email protected]­turenet.com

The blank page – or screen. For some it’s a daunt­ing chal­lenge, a wall to be bro­ken down be­fore a project can be­gin. For oth­ers, that blank page is an op­por­tu­nity – a fresh chance to be in­spired, let the ideas flow and cre­ate some­thing new.

And if there’s a theme to pick up on as you flick through this new edi­tion of Com­puter Arts, we hope it’s the ex­cite­ment that should sur­round the be­gin­ning of ev­ery new cre­ative ven­ture. Whether it’s the start of your lat­est project, the found­ing of a stu­dio, a step into the world of free­lance, or the launch of your ca­reer, the thrill of fresh ideas com­ing thick and fast and the chance to make some­thing new are what keep us all do­ing what we do. At the be­gin­ning of the month, our art ed­i­tor Mark Wynne and I were among the judges at D&AD’s New Blood Awards in Lon­don, recog­nis­ing the best and bright­est young tal­ent in ad­ver­tis­ing. The ideas on dis­play and the abil­ity of these up-and-com­ing designers to ex­e­cute them were truly in­spir­ing, and I fully ex­pect some of the win­ners to be­come reg­u­lar fix­tures in the mag­a­zine in the com­ing months and years. Through­out this month’s Com­puter Arts, we’re ex­am­in­ing the na­ture of ideas (page 38), how to hone your cre­ativ­ity (page 22), what it’s like col­lab­o­rat­ing with lux­ury brands (page 60) and keep­ing it fresh even when you’ve es­tab­lished your­self in the in­dus­try (page 74). As we head to­wards the busi­ness end of 2019, hope­fully we’ve cu­rated an is­sue that in­spires and in­jects fresh im­pe­tus into your own prac­tice. If there’s a blank page in front of you right now, let it fill you with ex­cite­ment.

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