Arber Racaj talks tackling two projects at a time
Arber Racaj is a man who likes knowing the ‘why’ behind his work. This thirst for knowledge about the mechanics of creative design saw him going straight from a degree in Design and Visual Communications into a Masters in Visual Brand Design. “And throughout all this time,” he tells us, “the most important lesson that I ever took was on minamilism – learning how to effectively simplify things is the most important lesson for a designer!”
Although Racaj espouses the benefits of simplicity in his craft, his work style is quite different. “I like to work on really demanding projects – two at a time if I can. Although it’s a kind of suicidal thing to do, it makes sure that I never get bored or fatigued at work!”
Recent work includes branding of the Teatri ODA theatre in Kosovo and a succession of editorial projects that fullfill his dual passion for print and typography. And the difference between the work that he does now and the work he started out doing? “All the work has excitement to it, and filled with lessons to learn,” he says.
See more work here: www.behance.net/arberracaj
Facing page, right and below:
Catalogue design for Ciao Berto, a bespoke furniture company based in Kosovo.
Above: Rebranding work for Horeca, suppliers to the catering trades. Posters for the Teatri ODA (ODA Theatre) based in Kosovo.