FRESH EYES

Ar­ber Ra­caj talks tack­ling two projects at a time

Computer Arts - - CONTENTS -

Ar­ber Ra­caj is a man who likes know­ing the ‘why’ be­hind his work. This thirst for knowl­edge about the me­chan­ics of cre­ative de­sign saw him go­ing straight from a de­gree in De­sign and Vis­ual Com­mu­ni­ca­tions into a Mas­ters in Vis­ual Brand De­sign. “And through­out all this time,” he tells us, “the most im­por­tant les­son that I ever took was on mi­namil­ism – learn­ing how to ef­fec­tively sim­plify things is the most im­por­tant les­son for a de­signer!”

Although Ra­caj es­pouses the ben­e­fits of sim­plic­ity in his craft, his work style is quite dif­fer­ent. “I like to work on re­ally de­mand­ing projects – two at a time if I can. Although it’s a kind of sui­ci­dal thing to do, it makes sure that I never get bored or fa­tigued at work!”

Re­cent work in­cludes brand­ing of the Teatri ODA theatre in Kosovo and a suc­ces­sion of ed­i­to­rial projects that full­fill his dual pas­sion for print and ty­pog­ra­phy. And the dif­fer­ence be­tween the work that he does now and the work he started out do­ing? “All the work has ex­cite­ment to it, and filled with lessons to learn,” he says.

See more work here: www.be­hance.net/ar­ber­ra­caj

Fac­ing page, right and be­low:

Left:

Cat­a­logue de­sign for Ciao Berto, a be­spoke fur­ni­ture com­pany based in Kosovo.

Above: Re­brand­ing work for Horeca, sup­pli­ers to the ca­ter­ing trades. Posters for the Teatri ODA (ODA Theatre) based in Kosovo.

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