UN­COV­ER­ING LUX­URY BRANDS

Designers share their in­sights with Lisa Has­sell on col­lab­o­rat­ing with high-end fash­ion and in­te­rior brands

Computer Arts - - CONTENTS -

Lead­ing designers talk work­ing with high-end fash­ion and in­te­rior brands

Mak­ing prints for the lux­ury mar­ket can be a dream come true for many designers. There is a tac­tile qual­ity to fab­ric that goes beyond the ex­pe­ri­ence of work­ing dig­i­tally, and see­ing your work trans­lated into prod­ucts for the first time can trans­form your de­sign prac­tice. Yet for those with lim­ited ex­pe­ri­ence in this area, it may also seem unattain­able and some­how out of reach. While it’s true that this kind of col­lab­o­ra­tion of­ten comes about through art fairs, word of mouth rec­om­men­da­tions and see­ing ex­ist­ing work in the public space, so­cial me­dia is in­creas­ingly pro­vid­ing brands with in­stant ac­cess to a grow­ing pool of emerg­ing vis­ual tal­ent. For those work­ing in this field, overnight suc­cess is rare – you’re more likely to at­tract clients with a strong vis­ual aes­thetic, de­vel­oped through years of de­sign prac­tice. Fo­cus­ing on the love of your work should come first, giv­ing your­self time to hone your craft and de­velop your skills and ideas. The goal should not be to sim­ply work with brands, but to cul­ti­vate mean­ing­ful projects – beyond fi­nan­cial re­ward. A ca­reer built on au­then­tic­ity and in­ven­tive ideas is not only more ful­fill­ing, but will un­doubt­edly at­tract in­ter­est from po­ten­tial clients seek­ing to add value to their brands. Over the next few pages we talk to lead­ing artists and designers who have col­lab­o­rated with lux­ury fash­ion brands, trans­lat­ing their de­signs into ac­ces­sories, cloth­ing and in­te­ri­ors – from fash­ion brands and el­e­gant per­fumes to high-end ho­tels and eth­i­cal home­ware, even launch­ing their own de­sign la­bels. These in­sights should help you gain ac­cess to the lux­ury mar­ket.

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