VISUAL IDENTITY FOR D-DAY EXHIBITION
Having created Bletchley’s Park’s brand identity just over six years ago, Rose was recently brought in to create visuals for its new D-Day exhibition. Communications intercepted by the codebreakers during WWII were recorded on ticker tape, so this was used as a design element for the visual materials.
“We took the three key stages featured in the exhibition – interception, intelligence, invasion – and had them printed out on the ticker tape,” explains designer Abbie Edis. “Replicating the typefaces used on the WWII landing craft, we folded the tape to form a ‘D’, symbolising Bletchley Park’s role in D-Day from interception to invasion.
“Continuing the dots theme, we also created half-tone images of photos taken on D-Day and used these and the ticker tape motif across the marketing campaign and merchandise.”
Rose also created a permanent 2.5m memorial made from powder-coated steel, which is sited outside the building that houses the exhibition.
Rose designed a range of merchandise including a bookmark, scarf and framed ticker tape letter ‘D’. The visuals were used at large scale to welcome and direct people to the exhibition. The permanent 2.5m steel memorial sits outside the recently restored Teleprinter Building at Bletchley Park. Half-tone images created with photographs of troops taken on D Day combined with the ticker tape motif were used across the marketing campaign.