CODE­BREAK­ERS

VIS­UAL IDEN­TITY FOR D-DAY EX­HI­BI­TION

Computer Arts - - SHOWCASE - by Rose www.rosedesign.co.uk

Hav­ing cre­ated Bletch­ley’s Park’s brand iden­tity just over six years ago, Rose was re­cently brought in to cre­ate vi­su­als for its new D-Day ex­hi­bi­tion. Com­mu­ni­ca­tions in­ter­cepted by the code­break­ers dur­ing WWII were recorded on ticker tape, so this was used as a de­sign ele­ment for the vis­ual ma­te­ri­als.

“We took the three key stages fea­tured in the ex­hi­bi­tion – in­ter­cep­tion, in­tel­li­gence, in­va­sion – and had them printed out on the ticker tape,” ex­plains de­signer Ab­bie Edis. “Repli­cat­ing the type­faces used on the WWII land­ing craft, we folded the tape to form a ‘D’, sym­bol­is­ing Bletch­ley Park’s role in D-Day from in­ter­cep­tion to in­va­sion.

“Con­tin­u­ing the dots theme, we also cre­ated half-tone im­ages of pho­tos taken on D-Day and used these and the ticker tape mo­tif across the mar­ket­ing cam­paign and mer­chan­dise.”

Rose also cre­ated a per­ma­nent 2.5m memo­rial made from pow­der-coated steel, which is sited out­side the build­ing that houses the ex­hi­bi­tion.

Rose de­signed a range of mer­chan­dise in­clud­ing a bookmark, scarf and framed ticker tape let­ter ‘D’. The vi­su­als were used at large scale to wel­come and di­rect peo­ple to the ex­hi­bi­tion. The per­ma­nent 2.5m steel memo­rial sits out­side the re­cently re­stored Teleprinte­r Build­ing at Bletch­ley Park. Half-tone im­ages cre­ated with pho­to­graphs of troops taken on D Day com­bined with the ticker tape mo­tif were used across the mar­ket­ing cam­paign.

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