BRAND STRATEGY AND IDENTITY FOR CHARITY
Clout Branding has come up with a visual identity, brand strategy and even a new name for Impelo, a charity previously known as Powys Dance. “The client wanted a brand that reflected how they felt about dance participation and how it can transform our mental and physical wellbeing,” says creative director Michael Smith. “We interpreted their passion with a colourful and bold graphic style that celebrates their unconventional approach to dance participation and learning.”
The Clout design team took visual cues from the activism world, which often uses handmade graphics and lettering, and the logo was created using different hand-drawn signatures.