CREATIVE DIRECTION, FILMS AND PHOTOGRAPHY FOR BANK
Swedish online payments facilitator Klarna approached Snask to develop original concepts for a new series of off-the-wall films and lifestyle photography to show how the bank makes purchasing effortless. The thinking behind the outlandish scenarios is that with Klarna’s “smoooth” banking systems, it’s easier to take care of business, making room for life’s more leisurely pursuits.
“Snask set out to create seven never-seenbefore worlds, which would further define Klarna’s recent design leap and the brand’s uniquely “smoooth” transactions,” says founder and creative director Fredrik Öst. “Under our creative direction, an all-star team was assembled, including the collaborative studio Sing-Sing (our set design soul mates) and Diktator (production heavyweights).
“Whether your dream is slow skating on a treadmill or playing a game of 8 Ball on a pink fur-lined pool table, Klarna sets it in motion. Everyone loves magic, so Snask and Sing-Sing simply brought Klarna’s virtuosity to life.”