SMOOTH SCE­NAR­IOS

CRE­ATIVE DI­REC­TION, FILMS AND PHO­TOG­RA­PHY FOR BANK

Computer Arts - - SHOWCASE - by Snask www.snask.com

Swedish on­line pay­ments fa­cil­i­ta­tor Klarna ap­proached Snask to de­velop orig­i­nal con­cepts for a new se­ries of off-the-wall films and life­style pho­tog­ra­phy to show how the bank makes pur­chas­ing ef­fort­less. The think­ing be­hind the out­landish sce­nar­ios is that with Klarna’s “smoooth” bank­ing sys­tems, it’s eas­ier to take care of busi­ness, mak­ing room for life’s more leisurely pur­suits.

“Snask set out to cre­ate seven never-seen­be­fore worlds, which would fur­ther de­fine Klarna’s re­cent de­sign leap and the brand’s uniquely “smoooth” trans­ac­tions,” says founder and cre­ative di­rec­tor Fredrik Öst. “Un­der our cre­ative di­rec­tion, an all-star team was as­sem­bled, in­clud­ing the col­lab­o­ra­tive stu­dio Sing-Sing (our set de­sign soul mates) and Dik­ta­tor (pro­duc­tion heavy­weights).

“Whether your dream is slow skat­ing on a tread­mill or play­ing a game of 8 Ball on a pink fur-lined pool table, Klarna sets it in mo­tion. Ev­ery­one loves magic, so Snask and Sing-Sing sim­ply brought Klarna’s vir­tu­os­ity to life.”

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