Julie Far­quhar and Scot Bendall ex­plain the fine-tun­ing of Ubik’s deluxe slip­case…

Computer Arts - - PROJECT DIARY -

Ev­ery book printed by The Fo­lio So­ci­ety has high pro­duc­tion val­ues and we knew that for this one we wanted a spe­cial slip­case to store the book in. Af­ter con­firm­ing the text, il­lus­tra­tion pa­per and other ma­te­ri­als with the bin­der, they sup­plied a dig­i­tal book tem­plate with the mea­sure­ments of the fi­nal book for us to work from.

The in­tro­duc­tion to each chap­ter ad­ver­tises Ubik as a prod­uct – such as elec­tri­cal de­vices, cof­fee or de­odor­ant – and so the text was de­signed to be like a brand logo that could work in dif­fer­ent forms. A de­sign was cre­ated for the die-cut and ap­plied to the slip­case tem­plate, but it needed more solid space around the holes that would be cut, so that it wouldn’t be flimsy and tear when read­ers used it.

When the first pro­to­type book case was pro­duced, the cen­tral cir­cle on the book’s front cover – which sprays lines out in all di­rec­tions – needed to be en­larged be­cause the holo­graphic foil that the de­sign was stamped in was fill­ing in. Its po­si­tion­ing also needed to be ad­justed so that the cen­tral cir­cle matched the cen­tre point of the slip­case and couldn’t be seen through the holes form­ing the let­ters.

We made these ad­just­ments with a lit­tle sur­prise for read­ers. On the in­side spine of the slip­case we’ve printed a se­cret mes­sage…

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