PER­FECT PROP­ERTY BRAND­ING

Computer Arts - - PROJECT DIARY -

Mark Davis shares his ad­vice on ex­e­cut­ing a good iden­tity in the com­mer­cial prop­erty sec­tor… LIS­TEN TO THE BRIEF

Con­sider the client’s con­cerns and their as­pi­ra­tions. Learn all you can about the prod­uct and its si­t­u­a­tion. It’s some­thing so eas­ily glossed over, but it’s the most im­por­tant thing you can do to set your mind’s cogs turn­ing in the right di­rec­tion.

EXPLORE THE LO­CAL AREA

Re­mem­ber, you’re not just sell­ing some­where to live and work. You’re also sell­ing a lo­ca­tion. What’s the vibe? How does it feel to walk its streets? What’s the his­tory?

BREAK FROM WHAT’S GONE BE­FORE

If you fol­low the same tropes that other schemes have hooked onto, you’ll cre­ate some­thing that blends into the back­ground. Search for in­spi­ra­tion from out­side the sec­tor and don’t be afraid to de­liver the un­ex­pected if there’s a good rea­son for do­ing it.

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