PERFECT PROPERTY BRANDING
Mark Davis shares his advice on executing a good identity in the commercial property sector… LISTEN TO THE BRIEF
Consider the client’s concerns and their aspirations. Learn all you can about the product and its situation. It’s something so easily glossed over, but it’s the most important thing you can do to set your mind’s cogs turning in the right direction.
EXPLORE THE LOCAL AREA
Remember, you’re not just selling somewhere to live and work. You’re also selling a location. What’s the vibe? How does it feel to walk its streets? What’s the history?
BREAK FROM WHAT’S GONE BEFORE
If you follow the same tropes that other schemes have hooked onto, you’ll create something that blends into the background. Search for inspiration from outside the sector and don’t be afraid to deliver the unexpected if there’s a good reason for doing it.