OLD VER­SUS NEW

Mark Davis ex­plains the ap­proach to the Royal Mint Court lit­er­a­ture

Computer Arts - - PROJECT DIARY -

Like the branded hoard­ings around the site dur­ing de­vel­op­ment, we used a splic­ing vis­ual de­vice, which al­lowed us to layer the pho­tog­ra­phy. It worked well dig­i­tally and for the brochures, which we de­liv­ered in die cut slip­cases.

We pho­tographed close-ups of sur­round­ing build­ings and the im­me­di­ate area, bring­ing to­gether peo­ple, ar­chi­tec­ture, mar­kets, etc. From these we gen­er­ated tex­tures, lay­er­ing them over the im­agery to cre­ate con­trast – old stone ver­sus new mar­ble, a jux­ta­po­si­tion of an­cient and mod­ern.

The slip­cases gave us the op­por­tu­nity to cre­ate a big re­veal. Pull out the brochure and you’re faced with the last thing you’d ex­pect. We wanted to guar­an­tee this mo­ment of sur­prise.

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