OLD VERSUS NEW
Mark Davis explains the approach to the Royal Mint Court literature
Like the branded hoardings around the site during development, we used a splicing visual device, which allowed us to layer the photography. It worked well digitally and for the brochures, which we delivered in die cut slipcases.
We photographed close-ups of surrounding buildings and the immediate area, bringing together people, architecture, markets, etc. From these we generated textures, layering them over the imagery to create contrast – old stone versus new marble, a juxtaposition of ancient and modern.
The slipcases gave us the opportunity to create a big reveal. Pull out the brochure and you’re faced with the last thing you’d expect. We wanted to guarantee this moment of surprise.