Hey scenesters

While it can be easy to get wrapped up in your own complicated world of fan management, tour-planning and rehearsing, often the very best way to build some attention is to show it to others; get yourself down to your local venues, support new artists, talk to them after gigs and buy their music. You’ll be surprised by how many other musicians will feel the reciprocal compulsion to attend your shows too. Build these inter-band/artist relationships, and you may be able to set up joint strategies to help the both of you. There’s a careful balance here, you don’t want to appear too keen to milk the benefits of others – particularly if they have mouth-wateringly high social numbers – but if you can genuinely build up a good reputation, you might naturally see your audience quadruple. Remember, this isn’t a competition, and you’ll go further working together than going your own way.