Get with the programmers

WA Production supplied our free sample pack this issue and also make some superb plugins. Here’s CEO, Roman Trachta, to tell us more…

How did you get into music software? RT “It was thanks to my passion for music production. My main inspiration was Basshunter (who is still active) who used FL Studio. That became my DAW and from the moment I first used it, I was sure this was what I wanted to do. One day, I recorded a vocal sample pack with my friend just for fun. I reached out to ProducerLoops.com and they accepted it, and it was quite popular. I quit my side job to focus on sound design and as the brand grew, I started looking for plugin creators. It was a hell of a ride and I love it and am grateful every day. The community is amazing, and I’m proud to be a part of it.”

How did you become successful?

RT “It’s mainly thanks to constant releases of quality content for reasonable prices. Many producers are young, students, unemployed, or consider music production a hobby and don’t want to spend hundreds of dollars on it each month. We also release a lot of free content (sounds, templates and plugins) as well as educational videos. W. A. Production is particularly well known for our MIDI plugins used by tens of thousands of producers worldwide. And with our artist signature plugins (created in collaboration with artists like KSHMR, Vinai, Jonas Aden, and others), we have a nice mix of unique, powerful, and versatile offerings that appeal to a broad cross-section of music producers. That’s W. A. Production.”

What makes your software standout in the market?

RT “We try to bring something fresh, whether it is an entirely unique MIDI tool or a cleverly built effect that no one has seen before. Our tools are here to help bring new ideas, make the process of creating your own masterpiece faster and have fun with it. One example is our KSHMR Essentials plugin, where we replicated all the techniques that KSHMR uses.”

Tell us about your main plugins…

RT “InstaComposer uses AI to create layers of MIDI melodies based on their selected instrument type (bass, lead, pads, chords, etc), which all sound great together. You can create unlimited groups of gorgeous melodies in just a few clicks. InstaChord allows users to play various complex chords by hitting two keys. It allows anyone to play the selected chords and have them sound more organic, and offers an extensive selection of presets and chords – users can even build their own. Chords uses an intelligent harmonic progression system to effortlessly create beautiful chord progressions and modify each chord with a few clicks.”

What would you like to see developed in plugin technology? RT “More unique tools with fresh ideas and features. There are currently a lot of plugins that sound or look the same.”

What have you got planned for the future?

RT “Many new MIDI tools, upgraded versions of current plugins, and new sound and video content. Go to waproduction.com and subscribe to our newsletter as we have something new happening every week!” waproduction.com

“Many producers don’t want to spend 100s of dollars on production”