What I wish I’d known

We asked some of the big­gest names in beauty what they’d tell their younger selves if they had the chance, so you can ben­e­fit from their pearls of wis­dom!

Cosmopolitan (Australia) - - Contents -

ALLI WEBB FOUNDER, DRYBAR

‘THE AD­VICE I WOULD GIVE MY­SELF IS TO TAKE MUCH BET­TER CARE OF MY SKIN. I DIDN’T EVEN WASH MY FACE PROP­ERLY WHEN I WAS YOUNGER! I NEVER TOOK CARE OF MY SKIN THE WAY I DO NOW. WHEN YOU’RE YOUNG, YOU DON’T THINK YOU’LL EVER GET WRIN­KLES AND THAT YOU’RE A FOUN­TAIN OF YOUTH! NOW I KNOW THE IM­POR­TANCE OF GET­TING FA­CIALS BE­CAUSE IT RE­ALLY DOES HELP YOUR SKIN.’

Wende Zom­nir

Found­ing part­ner and chief cre­ative of­fi­cer, Ur­ban De­cay ‘If you want to start a beauty brand, make sure that you have a busi­ness plan. And I know that’s not glam­orous ad­vice, but it’s im­por­tant, es­pe­cially if you’re a cre­ative per­son. It makes sure that your cre­ativ­ity gets seen by the rest of the world. When I first started, I thought that if I make great prod­ucts they would just sell them­selves, and it be­came ap­par­ent very quickly that there’s more to it than that – so back your­self, back your idea and make sure you have the proper sup­port in place to be suc­cess­ful!’

JEANNE CHAVEZ CO-FOUNDER, SMITH & CULT

‘I would tell my younger self to take more beauty risks. Youth re­ally ac­com­mo­dates the abil­ity to gam­ble with your beauty choices. I’d dye my hair pink and wear holo­graphic and glit­ter colours on my eyes and lips. By no means am I say­ing that you can’t take beauty risks at any age, but I urge women of all ages to try some­thing new.’

RAE MOR­RIS MAKEUP ARTIST, AU­THOR, FOUNDER, RAE MOR­RIS BRUSHES

‘I would tell my­self, “Don’t be scared.” There is a say­ing that I have lived by: “What would you do, if you knew for sure you could not fail?” In­vest in your craft and sur­round your­self with peo­ple who make you a bet­ter and more suc­cess­ful per­son. If you hang around suc­cess­ful peo­ple, they’ll have con­tacts that can help short­cut things.’

CHANEL JENAE FOUNDER, ARCONA SKIN­CARE

‘LIS­TEN TO YOUR IN­STINCTS AND ALIGN YOUR­SELF WITH A MEN­TOR. WORK HARD, BE PA­TIENT AND IF YOU CUL­TI­VATE YOUR GAR­DEN (PAS­SION), IT WILL FLOUR­ISH.’

AN­NIE FORD DANIELSON GLOBAL BEAUTY AU­THOR­ITY, BEN­E­FIT COS­MET­ICS

‘You’re not go­ing to be per­fect, so let’s fo­cus on what you’ve got! These days there’s so much con­tent be­ing thrown at young women and they come into our stores say­ing, “I want to look like this,” show­ing us con­tent from so­cial me­dia. I al­ways say to girls, “Let’s talk about you. What do you love about your­self?” And most of the time young girls say, “I don’t like my skin, can you cover it up?” in­stead of say­ing, “I love my brows, I love my lips – let’s play these up.”’

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