GET COMFORTABLE WITH BEING UNCOMFORTABLE
THE IDEA: Be the domino. WHO: Luvvie Ajayi – a writer and activist who calls herself a ‘professional shade thrower’, and whose fans include Bono and Shonda Rhimes.
WHAT? Ajayi believes troublemakers make real change – just by stating the controversial opinion. She talks about times when she’s said something she assumed would be unpopular (like criticising a wellknown author), only to realise others not only felt the same way, but were thankful she’d started the conversation.
QUOTE: ‘For a line of dominoes to fall, one has to fall first, which then leaves the others choiceless to do the same.’
APPLY IT: Criticising an idea or process that everyone else seems OK with may not seem like it’s worth the trouble, but often, others are feeling the same way. In these instances, Ajayi has three questions she asks herself. ‘One: Do you mean it? Two: Can you defend it? Three: Are you saying it with love? If you answer yes to all three, I say it and let the chips fall.’