Af­ter mov­ing her home­wares store from Millthorpe to Car­coar, in NSW’S Cen­tral West, Belinda Sat­terth­waite hopes to bring new life to the his­toric town.


WHEN CUS­TOMERS GO LOOK­ING for home­wares store To­molly in the buzzing vil­lage of Millthorpe in NSW’S Cen­tral West, lo­cals turn and point south to Car­coar where it has re­cently found its new home. More of­ten than not, these en­thu­si­as­tic shop­pers jump in their cars and drive the ex­tra 20 min­utes, en­joy­ing the ram­bling bu­colic views along the way. Belinda Sat­terth­waite never in­tended to re­lo­cate her decade-old busi­ness to Car­coar, a vil­lage with char­ac­ter aplenty but where week­end foot traf­fic is cur­rently more trickle than flood. How­ever, when she and hus­band Stephen found their dream home (a ren­o­vated flour mill — see page 38 for the story) in the area last year, it had a domino ef­fect. Ini­tially, she planned to open a sec­ond ver­sion of To­molly. “But some­thing didn’t feel right,” Belinda says. “I’m the face of my busi­ness and I couldn’t be in two places at once. Peo­ple said I was mad to move but some­one else told me ‘Build it and they will come’, so I shut up shop in Millthorpe.” Belinda was ap­proached by an­other lo­cal busi­ness owner to con­sider es­tab­lish­ing a re­tail col­lec­tive and this March, To­molly opened within an 1876 build­ing called The Ter­races in Car­coar’s main street. She and Stephen ripped up the car­pet to re­veal a beau­ti­ful tim­ber floor and cleaned out the full-height cab­i­netry that flanked the walls. “Even the paint­work is still orig­i­nal,” she says. “Lo­cals say this was once a bar­ber’s shop and he used to have pre­served snakes in glass jars on those shelves.” Belinda, a for­mer nurse, says shop­keep­ing is her pas­sion but it’s taken a few years to trust her per­sonal style, which favours earthy tones and nat­u­ral tex­tures. “When I started my store was quite colour­ful and bright be­cause I thought that was what peo­ple wanted. But that’s not re­ally me — I’m a min­i­mal­ist — so now I buy things I like.” Pop­u­lar items in­clude Redecker brush­ware, Pony Rider soft fur­nish­ings, Bi­son ce­ram­ics and art­works by Amelia An­der­son Pho­tog­ra­phy. Belinda also sources prod­ucts from be­spoke re­gional sup­pli­ers, such as Meer­aboo can­dles from Canowin­dra, Or­ange’s Oh Hello Henry bread bags, Cathy Pen­ton Ate­lier jew­ellery hail­ing from Meringan­dan, and Millthorpe’s One Hun­dred and One Linen bed­ding. “I try to sup­port the smaller sup­pli­ers and look for unique pieces. I don’t go to trade fairs and I’ve also in­tro­duced a lot more old wares in this store,” says Belinda. Among the unique pieces are Stephen’s sculp­tures, which in­clude ethe­real bird­cages reimag­ined from scrap metal. Belinda also of­fers a styling ser­vice and an on­line shop is on the cards. “In­sta­gram also has a lot to do with my busi­ness and I’m amazed at the peo­ple who have come from Syd­ney, Can­berra and Mel­bourne be­cause they fol­low my posts.” Join­ing To­molly in The Ter­races is a cloth­ing store, Vida Bou­tique, and The Vil­lage Gro­cer, a cof­fee bar and gen­eral store. To­gether they form the Car­coar Col­lec­tive that hopes to spur a re­tail-led re­vival in the vil­lage. “When we want to pro­mote things we do it as a group... the idea is that peo­ple can get a cof­fee next door then check out home­wares and fashion,” Belinda says. “New ac­com­mo­da­tion has also opened in the post of­fice and there is a café and surgery com­ing, so things are start­ing to hap­pen here.” To­molly is at 7 Belubula Street, Car­coar NSW. For more in­for­ma­tion, fol­low @to­mol­ly_­car­coar on In­sta­gram, tele­phone 0417 426 472 or visit car­coar­col­lec­

EN­TER­PRISE CAR­COAR NSW The main road of the his­toric vil­lage of Car­coar, NSW. Belinda Sat­terth­waite’s store, To­molly, is housed within The Ter­races, built in 1876. FAC­ING PAGE The shop’s orig­i­nal shelv­ing now holds prod­ucts in­clud­ing old pro­duce boxes, can­dles and soaps.

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