Country Style - - ENTERPRISE -

BACK IN 2013, COUN­TRY STYLE met Danni Townsend-o’neil in her Myrtle­ford store called The Vin­tage Goat. It was a unique enterprise that ex­pressed her love of vin­tage and clas­sic de­sign. And goats. Six years on, al­though much has changed, a few things have stayed the same, in­clud­ing her back­yard col­lec­tion of pet goats. But that store closed in 2016 when Danni’s true love — fashion — took wings and she and her sis­ter Nic Macisaac took over a fledg­ling women’s la­bel called Eva’s Sun­day. To­day, the brand is a dy­namic collaborat­ion be­tween Danni, who moved to Myrtle­ford with her hus­band Dave and their two sons a decade ago, and Mel­bourne-based Nic, who has a busi­ness back­ground — and, yes,with a lit­tle de­sign and fashion thrown in. “I was a milliner for a while, and I im­ported pash­mina shawls,” says Nic, who as CEO, does the busi­ness man­age­ment and mar­ket­ing for Eva’s Sun­day. “I also had a busi­ness called Mag­no­lia Square, sup­port­ing creative talent and giv­ing a plat­form to peo­ple to show­case their cre­ativ­ity.” The sis­ters pooled their tal­ents when Nic bought out Eva’s Sun­day — started by an­other de­signer — that Danni had also been de­sign­ing for and sell­ing at her for­mer store. An old hard­ware out­let in Myrtle­ford is now Danni’s in­dus­trial-style de­sign stu­dio. “It’s great to have a beau­ti­ful big space like this in Myrtle­ford,” says Danni, who has trans­formed what was a flu­o­res­cent green in­te­rior into a moody artis­tic can­vas for her cre­ativ­ity. Nic adds that Danni not only is creative di­rec­tor for the la­bel, but the aes­thetic co­or­di­na­tor, stylist, col­lec­tion pho­tog­ra­pher, ed­i­tor and videog­ra­pher. “She’s the sort of woman who puts up walls and takes them down, puts up light­ing, and gets up there with a drill and ham­mer. She not only de­signs the col­lec­tions, she shoots them too.” Eva’s Sun­day col­lec­tions are pri­mar­ily linen and nat­u­ral fi­bres, clas­sic de­signs that work to­gether and don’t date, says Nic. “We’re very anti-fast fashion and the orig­i­nal con­cept was linen: that’s what at­tracted Dan’s eye in the first place. We be­lieve fashion is not some­thing you need to up­date ev­ery few weeks; for us it’s clas­sic, time­less pieces that stay in your wardrobe, in colour pal­ettes that work to­gether.” For Danni, who works along­side a sam­ple hand with a sewing ma­chine in the stu­dio, there’s a clean­ness that runs through her de­signs, mixed in with her own in­spi­ra­tion. “I love Ja­panese aes­thet­ics, but I have my own creative process, and I’m not in­spired by any one per­son,” she says. Eva’s Sun­day be­gan as an on­line store; to­day they also have four re­tail stores; one in Beech­worth, two in Mel­bourne and a new one in Al­bury, NSW, as well as the Myrtle­ford stu­dio. When it comes to work­ing to­gether, the sis­ters fire off each other. “We live and breathe Eva’s Sun­day,” says Nic. “Ev­ery day I’m blown away by Dan’s abil­ity. I love work­ing along­side her as she has more en­ergy than any­one I know.” “Nic and I have al­ways dab­bled in lit­tle things and helped each other out at times. It’s re­ally nice to be work­ing with her now,” Danni re­sponds. The pop-up shop is open ev­ery sec­ond Fri­day, 10am–5pm. 4 Clyde Street, Myrtle­ford, (03) 5751 1592. evas­sun­day.com.au To read more about Myrtle­ford, see page 110.

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