BACK IN 2013, COUNTRY STYLE met Danni Townsend-o’neil in her Myrtleford store called The Vintage Goat. It was a unique enterprise that expressed her love of vintage and classic design. And goats. Six years on, although much has changed, a few things have stayed the same, including her backyard collection of pet goats. But that store closed in 2016 when Danni’s true love — fashion — took wings and she and her sister Nic Macisaac took over a fledgling women’s label called Eva’s Sunday. Today, the brand is a dynamic collaboration between Danni, who moved to Myrtleford with her husband Dave and their two sons a decade ago, and Melbourne-based Nic, who has a business background — and, yes,with a little design and fashion thrown in. “I was a milliner for a while, and I imported pashmina shawls,” says Nic, who as CEO, does the business management and marketing for Eva’s Sunday. “I also had a business called Magnolia Square, supporting creative talent and giving a platform to people to showcase their creativity.” The sisters pooled their talents when Nic bought out Eva’s Sunday — started by another designer — that Danni had also been designing for and selling at her former store. An old hardware outlet in Myrtleford is now Danni’s industrial-style design studio. “It’s great to have a beautiful big space like this in Myrtleford,” says Danni, who has transformed what was a fluorescent green interior into a moody artistic canvas for her creativity. Nic adds that Danni not only is creative director for the label, but the aesthetic coordinator, stylist, collection photographer, editor and videographer. “She’s the sort of woman who puts up walls and takes them down, puts up lighting, and gets up there with a drill and hammer. She not only designs the collections, she shoots them too.” Eva’s Sunday collections are primarily linen and natural fibres, classic designs that work together and don’t date, says Nic. “We’re very anti-fast fashion and the original concept was linen: that’s what attracted Dan’s eye in the first place. We believe fashion is not something you need to update every few weeks; for us it’s classic, timeless pieces that stay in your wardrobe, in colour palettes that work together.” For Danni, who works alongside a sample hand with a sewing machine in the studio, there’s a cleanness that runs through her designs, mixed in with her own inspiration. “I love Japanese aesthetics, but I have my own creative process, and I’m not inspired by any one person,” she says. Eva’s Sunday began as an online store; today they also have four retail stores; one in Beechworth, two in Melbourne and a new one in Albury, NSW, as well as the Myrtleford studio. When it comes to working together, the sisters fire off each other. “We live and breathe Eva’s Sunday,” says Nic. “Every day I’m blown away by Dan’s ability. I love working alongside her as she has more energy than anyone I know.” “Nic and I have always dabbled in little things and helped each other out at times. It’s really nice to be working with her now,” Danni responds. The pop-up shop is open every second Friday, 10am–5pm. 4 Clyde Street, Myrtleford, (03) 5751 1592. evassunday.com.au To read more about Myrtleford, see page 110.