Campaign to promote beef
A fresh round of beef marketing activities has kicked off under Meat and Livestock Australia’s “Australian Beef is the Greatest” campaign, promoting it as a tasty midweek meal option.
The campaign was launched last year and aimed to inspire Australian consumers to reconnect with beef by reminding them of the superiority of the product.
TV commercials showcasing the versatility and range of cuts of Australian beef will be seen nationally in coming weeks.
The campaign has also partnered with celebrity cook Andy Allen, who has developed five quick and easy meal ideas to showcase the quality and convenience of Australian beef.