Cam­paign to pro­mote beef

Countryman - - NEWS -

A fresh round of beef mar­ket­ing ac­tiv­i­ties has kicked off un­der Meat and Live­stock Aus­tralia’s “Aus­tralian Beef is the Great­est” cam­paign, pro­mot­ing it as a tasty mid­week meal op­tion.

The cam­paign was launched last year and aimed to in­spire Aus­tralian con­sumers to re­con­nect with beef by re­mind­ing them of the su­pe­ri­or­ity of the prod­uct.

TV com­mer­cials show­cas­ing the ver­sa­til­ity and range of cuts of Aus­tralian beef will be seen na­tion­ally in com­ing weeks.

The cam­paign has also part­nered with celebrity cook Andy Allen, who has de­vel­oped five quick and easy meal ideas to show­case the qual­ity and con­ve­nience of Aus­tralian beef.

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