Live ex­port’s fight to sur­vive

Countryman - - LIVE EXPORT - Jenne Bram­mer

A prom­i­nent north­ern pas­toral­ist says his busi­ness and the north­ern cat­tle in­dus­try will be “dec­i­mated” if live ex­ports cease to ex­ist.

Haydn Sale, of Yougawalla Sta­tion in the Kim­ber­ley, said he was wor­ried about his fu­ture, and the in­dus­try was in a fight for sur­vival.

“The prob­lem is we are not get­ting the cut through to the ev­ery­day per­son who does not know how we op­er­ate,” he said as part of a panel dis­cus­sion at the Kim­ber­ley Pil­bara Cat­tle­men’s As­so­ci­a­tion an­nual con­fer­ence in Port Hed­land last Fri­day.

“You can’t bury your head on this, we are in a huge fight if we want to con­tinue to ex­ist.

“To keep telling each other what a won­der­ful job we are do­ing is not go­ing to work.

“The big­gest chal­lenge is get­ting more in­for­ma­tion about what we do into the pub­lic do­main.”

Mr Sale said much of the gen­eral pub­lic did not un­der­stand why live ex­port was im­por­tant, and he was reg­u­larly asked why the cat­tle are not sent to the meat­works.

He said there was a lack of un­der­stand­ing about the dif­fi­cultly get­ting cat­tle to the right slaugh­ter weight un­der pas­toral con­di­tions.

Hed­land Ex­port De­pot owner and for­mer Na­tion­als Agri­cul­ture Re­gion mem­ber Paul Brown agreed the in­dus­try does not tell a good story about it­self.

“Our stake­holder groups are do­ing very lit­tle,” he said.

“Aus­tralian Live­stock Ex­porters Coun­cil is do­ing a ter­ri­ble job of sup­port­ing the ex­porters.

“We should we look­ing at a mul­ti­fac­eted pub­lic­ity cam­paign that is not just re­ac­tion when some­thing hap­pens.

“We need to tell our story con­tin­u­ously, in the good times and the bad times. When we tell it just in the bad times, no­body is lis­ten­ing as the door is closed.”

In­ter­na­tional Live­stock Ex­port manag­ing di­rec­tor Mike Stan­ton, whose busi­ness has been threat­ened af­ter be­ing the sub­ject of a show-cause no­tice, said (on the side­lines) he had not yet heard the re­sult from the Fed­eral reg­u­la­tor.

How­ever he vowed to stay in the busi­ness for the long haul.

Pic­ture: Robert Dougherty

Paul Brown with In­ter­na­tional Live­stock Ex­port’s Mike Stan­ton and NT Cat­tle­men’s As­so­ci­a­tion’s Ash­ley Mani­caros.

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