Re­view finds goat­meat in­dus­try do­ing well

Countryman - - LIVESTOCK - Zach Relph

Aus­tralia’s goat­meat ex­port in­dus­try is poised to de­liver $270 mil­lion an­nu­ally as it for­ti­fies ex­ist­ing sup­ply bases and se­cures new mar­kets, a study has found.

A mid-term re­view of Goat In­dus­try Coun­cil of Aus­tralia’s fiveyear strate­gic plan, which was pub­lished in 2015, con­firmed the na­tion was one of the world’s big­gest goat­meat ex­porters.

The find­ings show Aus­tralia ex­ported 28,426 tonnes shipped weight last year, val­ued at $257 mil­lion.

GICA pres­i­dent John Falken­hagen said re­search and de­vel­op­ment in­vest­ment had en­sured the strate­gic plan’s key tar­gets had been achieved or were set to be re­alised by 2020, pos­si­bly in­ject­ing $13 mil­lion a year into the in­dus­try.

“Within the cur­rent goat­meat and live­stock in­dus­try strate­gic plan, the vi­sion is to se­cure the in­dus­try’s fu­ture as an in­no­va­tive, prof­itable and re­silient world leader in goat pro­duc­tion,” Mr Falken­hagen said.

“We are now half­way through the plan’s time frame and the midterm re­view has been com­pleted by GICA and MLA, con­clud­ing the in­dus­try is over­whelm­ingly mak­ing good progress.

“The plan iden­ti­fied sev­eral KPIs and crit­i­cal suc­cess fac­tors to en­able the in­dus­try to grow and pros­per.

“A fea­si­bil­ity study into op­por­tu­ni­ties to en­cour­age goat­meat con­sump­tion in Aus­tralia has been com­pleted and iden­ti­fied that value-adding could cre­ate more de­mand and po­ten­tially gen­er­ate $13 mil­lion for the in­dus­try an­nu­ally.”

Key ar­eas in­clud­ing im­prov­ing on-farm pro­duc­tiv­ity and prof­itabil­ity, pro­cess­ing pro­duc­tiv­ity, mar­ket growth and lead­er­ship cul­ture.

One “crit­i­cal suc­cess fac­tor” in the plan was to sta­bilise the sup­ply base, with the in­dus­try on-track to achieve pro­duc­tiv­ity growth above base­line lev­els of 0.5 per cent by 2020.

Meat and Live­stock Aus­tralia goat in­dus­try project man­ager Julie Petty said the trade was push­ing for­ward with in­vest­ments to meet the tar­gets and R&D in­vest­ment to “drive prac­tice change and de­liver mea­sur­able im­pact”.

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