Princess’ $450m renos

PRINCESS Cruises will sink $450 million into The Come Back New Promise, a multi-year product innovation and cruise ship renovation campaign.

As part of the campaign, the cruise line has debuted SHARE by Curtis Stone and will replace 44,000 beds ( CW 17 Dec).

Yesterday Chef Curtis Stone opened his restaurant SHARE by Curtis Stone aboard Ruby Princess, the second ship to offer the specialty restaurant. SHARE is also available on board

Emerald Princess and will soon open aboard Sun Princess in Apr.

The partnership includes “Crafted by Curtis” menu items available in the main dining rooms fleetwide and Curtis Stone’s Chef’s Table experience will kick off in SHARE venues later this year.

The Princess Luxury Bed, set to be rolled out to every stateroom across the fleet through 2018, features a nine-inch, single-sided medium firm mattress and a plush, two-inch pillow top.

Other new additions for the cruise line introduced to deliver on the Come Back New promise includes the Salty Dog Gastropub and Style at Sea with TLC.

Jan Swartz, Princess Cruises president said the promise differentiates the cruise line and “offers our guests enriching vacation experiences by connecting them with each other, nature and different cultures in a new way.”