Odysseus turns to Aus

CRUISE booking engine Odysseus has signalled it is looking to take market share in Australia, appointing Dave Upton from ITbyUs as its representative in Australasia.

The Odysseus Cruise Booking Engine has three options, allowing cruises to be instantly locked in and paid for, a confirmed booking to be held and an enquire option.

It features instant reservation functionality for Carnival Corp and Royal Caribbean brands, MSC Cruises, Norwegian and Viking.

The engine can also incorporate airline and accom reservations in the same pathway. Upton said the Australian and New Zealand market has suffered from a lack of competition in the cruise tech space, highlighting “huge potential for Odysseus”.

“Travel agents are in desperate need of a fast, efficient and easyto-use online alternative.”

Targeting agency groups, consolidators and medium to large specialist cruise agents, the technology can be customised for use in Business to Business (B2B), Business to Consumer (B2C) and Business to Business to Consumer (B2B2C) transactions.

Upton told CW Odysseus’ Rules Engine is what sets the product apart as it allows the user to define Value Adds, Onboard Credits, discounts and markups.

This “allows an agency to inform their customers and agents of the various specials out there and promote the product at the price they like,” Upton said.