All aboard Silver Whisper

SILVERSEA Cruises’ Silver Whisper is currently sailing in Australian waters as part of her 2017 World Cruise, and the company is making the most of the opportunity to showcase the luxury vessel to key partners.

Over 100 travel agents (including the group of agents, media and suppliers pictured above) have experienced the vessel while it’s been docked at Sydney’s White Bay cruise terminal during a two-night stay.

Managing director Asia Pacific at Silversea Cruises Amber Wilson told CW brand exposure had been a key focus since she joined the company six months ago.

Following on from a consumer TVC launched last year ( CW 29 Nov), Wilson confirmed more marketing was in the wings, noting that “the call to action will always be contact your local travel agent or Silversea”.

Wilson said agent support is a key part of Silversea’s strategy, with the cruise line increasing its trade representation and looking to develop niche markets such as the incentives sector.

The next six months see no signs of abating for Silversea.

“We’ve got a whole raft of activities from client events, functions and agent training will be a big focus for us,” Wilson said.

“With Muse launching in Apr there’s a big focus on this ship and then we’ll turn our attention to Cloud.

“A lot of new and exciting things are coming up.”