MSC for Me pro­gram

Cruise Weekly - - FRONT PAGE -

MSC Cruises has un­veiled a fleet-wide dig­i­tal in­no­va­tion pro­gram, MSC for Me.

The pro­gram will pro­vide guests with over 130 smart fea­tures, in­clud­ing a concierge and dig­i­tal way finder that pro­vides guests on board with ad­vice, guid­ance and in­for­ma­tion on what’s on.

Guests will also be able to pre­view ex­cur­sions us­ing vir­tual re­al­ity, ac­cess a plan­ning tool on their mo­bile de­vice and use a dig­i­tal, per­sonal ad­vi­sor that will make sug­ges­tions based on per­sonal pref­er­ences.

It will de­but on MSC Mer­av­iglia, when it comes into ser­vice in less than 90 days, be­fore rolling out across all ex­ist­ing 12 ships and on fu­ture ships.

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