C360 mas­ter­class

Cruise Weekly - - FRONT PAGE -

CRUISE Lines In­ter­na­tional As­so­ci­a­tion Aus has an­nounced a va­ri­ety of master­classes as part of its up­com­ing Cruise360 con­fer­ence in Aug this year.

CLIA Aus­trala­sia md Joel Katz said the event fo­cuses on giv­ing travel agents prac­ti­cal ad­vice and sup­port to grow cruise sales.

“The Cruise360 master­classes, as well as the key­notes, will pro­vide in­sights, tips and tech­niques for agents to en­hance their cruise sales skills,” he said.

Master­classes will cover top­ics such as “River cruis­ing”, “Driv­ing Loy­alty”, “Sell­ing Up” (about lux­ury and ex­pe­di­tion) and “Plan a Cruise Month,” giv­ing hints and tips on how to max­imise sales dur­ing the key pro­mo­tion.

Cruise360 will also in­clude an in­spec­tion of P&O’s new Pa­cific Ex­plorer on 26 Aug, and agents at­tend­ing the con­fer­ence will ac­crue 30 points to­wards ac­cred­i­ta­tion - cruis­ing.org.au.

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