RCL Cruises heralds new ANZ skipper
ROYAL Caribbean Cruises (RCL) has announced that Susan Bonner has today formally assumed the role of the company’s vice president and managing director, Australia and New Zealand.
She will be charged with looking after the Royal Caribbean International, Celebrity Cruises and Azamara Club Cruises brands for the local market and will report to senior vice president international Gavin Smith.
When the cruise line originally revealed Bonner would be taking over the position ( CW 27 Feb), the outgoing Adam Armstrong was slated to leave in Aug.
On officially taking the role, Bonner indicated she was looking forward to working with the Australian travel trade to help drive RCL’s brands forward.
“Our trade partners continue to be an absolutely integral part of our business strategy; I can’t wait to get to know them and to build on the groundbreaking innovation we’re renowned for bringing to the industry,” said Bonner.
“With the highest market penetration for cruising of any country, I’m looking forward to continuing the incredible momentum our brands are experiencing,” she added.
Bonner most recently held the role of vice president of Celebrity Cruises’ revenue management and onboard revenue in RCL’s Miami office, where she spearheaded the launch of the company’s luxury Solstice Class ships.