SA maps out 2020 tar­get

Cruise Weekly - - News -

THE South Aus­tralian Gov­ern­ment has laid down am­bi­tious new cruise tar­gets which in­clude hit­ting 100 cruise ship vis­its to the state’s ports and an­chor­ages by 2020.

The South Aus­tralian Cruise Ship Strat­egy 2020 was of­fi­cially launched by the gov­ern­ment to­day in a bid to drive stronger growth in the sec­tor.

“The new strat­egy pro­vides a blue­print for South Aus­tralia to con­tinue to max­imise the tourism, eco­nomic and job op­por­tu­ni­ties in this lu­cra­tive in­dus­try,” said SA Min­is­ter for Trade, Tourism and In­vest­ment David Ridg­way.

The plan has also mapped out the goal of in­ject­ing $200 mil­lion into the state’s econ­omy by 2020.

Phil Hoff­mann Travel manag­ing direc­tor Phil Hoff­mann wel­comed the gov­ern­ment’s proac­tive ap­proach to cruis­ing.

“Em­ploy­ment will be stim­u­lated both in Ade­laide and in re­gional ar­eas such as Kan­ga­roo Is­land and Port Lin­coln... lo­cal re­tail­ers and op­er­a­tors will see flow-on ben­e­fits too,” Hoffman said.

The 2016/17 cruise sea­son in­jected $98.5 mil­lion into South Aus­tralia’s econ­omy.

Pic­tured: Ova on of the Seas docked in Ade­laide.

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