SA maps out 2020 target
THE South Australian Government has laid down ambitious new cruise targets which include hitting 100 cruise ship visits to the state’s ports and anchorages by 2020.
The South Australian Cruise Ship Strategy 2020 was officially launched by the government today in a bid to drive stronger growth in the sector.
“The new strategy provides a blueprint for South Australia to continue to maximise the tourism, economic and job opportunities in this lucrative industry,” said SA Minister for Trade, Tourism and Investment David Ridgway.
The plan has also mapped out the goal of injecting $200 million into the state’s economy by 2020.
Phil Hoffmann Travel managing director Phil Hoffmann welcomed the government’s proactive approach to cruising.
“Employment will be stimulated both in Adelaide and in regional areas such as Kangaroo Island and Port Lincoln... local retailers and operators will see flow-on benefits too,” Hoffman said.
The 2016/17 cruise season injected $98.5 million into South Australia’s economy.
Pictured: Ova on of the Seas docked in Adelaide.