Silversea launches Project Invictus

A MULTI-YEAR initiative to upgrade Silversea Cruises’ ultra-luxury offerings has been announced by the brand, accompanied by news its acquisition by Royal Caribbean Cruises (RCL) has been finalised.

Project Invictus will aim to deliver Silversea an enhanced range of product upgrades and ship revitalisation programs.

“Our intent is to solidify our already strong leadership position with an exciting array of upgrades that thrill our guests,” said Silversea’s chief executive officer Roberto Martinoli.

The first phase of improvements will begin rolling out this month, with Silver Muse ( pictured) to offer upgraded Champagne and caviar to guests from 19 Aug.

The culinary upgrade will then be rolled out across Silversea’s entire fleet soon after.

Further improvements have been flagged for Silver Whisper in Dec 2018, which will include a partial refit of all guest cabins.

Silver Wind is also scheduled to enter a dry dock renovation in Dec 2018, to redesign the vessel in line with a “Musification” blueprint, taking inspiration from the design of the cruise line’s flagship, Silver Muse.

RCL finalised its two-thirds acquisition of Silversea this week after receiving final approval from its regulators.

“We are proud to officially welcome Silversea’s industryleading team to the RCL family,” said Royal Caribbean Cruises chairman and chief executive Richard Fain.