RCL plans trade por­tal

Cruise Weekly - - News -

ROYAL Caribbean Cruises is plan­ning a num­ber of an­nounce­ments in the lo­cal mar­ket, in­clud­ing a new trade plat­form called Home­port, due to launch later this month.

Speak­ing to CW at the Cruise Lines Int’l As­so­ci­a­tion (CLIA) Aus­trala­sia Cruise360 con­fer­ence, lo­cal vp and md Su­san Bon­ner said the new por­tal would aim to pro­vide eas­ier ac­cess to info and do busi­ness with RCL.

“We know that the tele­phone con­ver­sa­tion needs to be han­dled very quickly and ef­fi­ciently, we know that we have new news all the time and we wanted to pro­vide a sin­gle go-to lo­ca­tion across the three bands,” she said.

Bon­ner said the com­pany would in­tro­duce cer­tain el­e­ments of the agent por­tal used in the US, but only “those that fit us”.

“The best prac­tices that we can pull from the US will cer­tainly be brought in here but it won’t nec­es­sar­ily be a copy and paste be­cause we know that this is a unique mar­ket,” Bon­ner said.

The new lo­cal head joins from RCL’s Mi­ami of­fice where she worked for Celebrity Cruises and stayed tight-lipped on whether the line planned to bring an Edge class ship to Aus­tralia

“There are four Edge class ships that have been com­mit­ted to,” Bon­ner told CW.

“The rest of the world loves Aus­tralia, Aus­tralians love in­no­va­tive hard­ware, I’m from the Celebrity brand.

“Put the pieces to­gether.” Bon­ner is pic­tured with host Ross Green­wood at Cruise360.

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