Sharing data is the key
AS PART of a panel discussion at Cruise360 last week, cruise line members urged travel agents to utilise tools via online portals to increase their knowledge of brands, ships and marketing campaigns.
“We’ve all invested huge amounts of money to have these portals up and running for the industry,” said Royal Caribbean International head of sales Australia & New Zealand Peter McCormack.
Webinars were touted as showing increased value to the sector, however, many travel agents in the audience stated their preference was still maintaining email contact with their sales representative.
The panel agreed that sharing customer insights was key to leveraging opportunities, with Anton Loeb, director of sales Australia & New Zealand for Carnival Cruise Line, adding “our agent partners hold so much good data and the cruise lines hold so much good data and when we talk to each other and share we can build better campaigns together”.
Pictured: Dan Russell, gm & director, Clean Cruising; Anton Loeb, director of sales Australia & New Zealand, Carnival Cruise Line; Helen Eves, bdm NSW, HAL & Seabourn; Steve McLaughlin, vp sales Australasia, Oceania Cruises; and Peter McCormack, head of sales AU & NZ, RCI.