Cruise rep­u­ta­tion in fo­cus at C360

Cruise Weekly - - Front Page -

LAST Fri’s Cruise360 con­fer­ence in Syd­ney fea­tured a rep­u­ta­tion man­age­ment panel which tack­led big is­sues fac­ing the per­cep­tion of the cruise in­dus­try.

Par­tic­i­pants cov­ered how agents could ad­dress client con­cerns, such as de­bunk­ing norovirus myths and ex­plain­ing the se­ri­ous­ness of ship­board crime.

Car­ni­val Cruise Line vp Aus­tralia Jen­nifer Van­dekreeke em­pha­sised the im­por­tance of “build­ing a rep­u­ta­tion for our­selves in the mar­ket­place as a safe, se­cure and fun va­ca­tion choice”.

The panel also dis­cussed man over­board in­ci­dents.

“I think the big­gest myth when it comes to man over­board is this idea that some­one fell off the ship,” said Me­gan King, CLIA global svp com­mu­ni­ca­tions.

“What we all know...is that in many cases it’s a sad sit­u­a­tion and in other cases, it’s just sheer stu­pid­ity - peo­ple want­ing self­ies while stand­ing on a rail or do­ing silly things off a bal­cony.”

The panel ex­plored cruise’s im­pact on the en­vi­ron­ment and cul­ture and ex­plored var­i­ous cruise line sus­tain­abil­ity ef­forts.

Van­dekreeke ex­plained bring­ing ships to small is­lands helped cre­ate jobs and in­crease in­ter­est in cul­ture from the lo­cal youth.

“They be­lieve that cruise tourism is sav­ing their cul­ture, not de­stroy­ing it,” she said.

Over­tourism was also dis­cussed, with the panel say­ing it was in the in­dus­try’s in­ter­est to main­tain thriv­ing com­mu­ni­ties.

Pic­tured are Me­gan King and Peter Kol­lar, CLIA; Chris Hall, Pri­mary Com­mu­ni­ca­tion; Jen­nifer Van­dekreeke, Car­ni­val; and NSW Ma­rine Area Com­mand de­tec­tive chief in­spec­tor Todd Cun­ning­ham.

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