FACE-2-FACE: Jill Abel

Cruise Weekly - - News -

CEO of the Aus­tralian Cruise As­so­ci­a­tion (ACA).

What mo vates you in your ca­reer?

Con­nect­ing cruise lines with des­ti­na­tions to de­liver amaz­ing ex­pe­ri­ences for trav­ellers. Many in­ter­na­tional trav­ellers only touch-down in cap­i­tal ci­ties. Cruise is a great way of show­cas­ing all that Aus­tralia has to of­fer in­clud­ing some of our won­der­ful re­gions.

Most com­mon as­sump on peo­ple make about your job?

Think­ing I spend a lot of time on the wharf wel­com­ing cruise pas­sen­gers. Hav­ing done that pre­vi­ously though has helped me to un­der­stand what is im­por­tant for pas­sen­gers and for the des­ti­na­tions.

What is the key to build­ing great rela on­ships with agents?

Com­mu­ni­ca­tion. With the cruise in­dus­try grow­ing at such an ex­cit­ing pace it is es­sen­tial that we all stay con­nected to cre­ate a strong and sus­tain­able in­dus­try. That in­cludes cruise lines, ports and trans­port op­er­a­tors through to at­trac­tions and lo­cal busi­nesses.

Big­gest chal­lenge fac­ing the in­dus­try?

Suc­cess­fully manag­ing the de­mand that is be­ing driven by the con­sumer in a sec­tor that of­fers such a broad range of cruis­ing types. En­sur­ing that trav­ellers can gather amaz­ing ex­pe­ri­ences and also con­trib­ute to des­ti­na­tions.

Ad­vice for up‐and‐com­ers?

I speak with a lot of op­er­a­tors who want to be in­volved in the cruise in­dus­try. I ad­vise them to work closely with the cruise lines to cre­ate truly spe­cial and mem­o­rable ex­pe­ri­ences for the pas­sen­gers that con­nect with their des­ti­na­tion.

What was your best fam?

Kan­ga­roo Is­land. What an amaz­ing place with such a great group of lo­cals who want to show their is­land off while keep­ing true to their brand.

My next cruise will be…

I am hint­ing that the new Ritz Carl­ton ship might be nice for my 50th!

Favourite cruise des na on?

The small town of Naf­plio on Greece’s Pelo­pon­nese coast.

Celebrity you’d like to cruise with?

Richard Bran­son. I can’t wait to see what he will de­liver in the cruise tourism space!

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