FACE-2-FACE: Jill Abel

CEO of the Australian Cruise Association (ACA).

What mo vates you in your career?

Connecting cruise lines with destinations to deliver amazing experiences for travellers. Many international travellers only touch-down in capital cities. Cruise is a great way of showcasing all that Australia has to offer including some of our wonderful regions.

Most common assump on people make about your job?

Thinking I spend a lot of time on the wharf welcoming cruise passengers. Having done that previously though has helped me to understand what is important for passengers and for the destinations.

What is the key to building great rela onships with agents?

Communication. With the cruise industry growing at such an exciting pace it is essential that we all stay connected to create a strong and sustainable industry. That includes cruise lines, ports and transport operators through to attractions and local businesses.

Biggest challenge facing the industry?

Successfully managing the demand that is being driven by the consumer in a sector that offers such a broad range of cruising types. Ensuring that travellers can gather amazing experiences and also contribute to destinations.

Advice for up‐and‐comers?

I speak with a lot of operators who want to be involved in the cruise industry. I advise them to work closely with the cruise lines to create truly special and memorable experiences for the passengers that connect with their destination.

What was your best fam?

Kangaroo Island. What an amazing place with such a great group of locals who want to show their island off while keeping true to their brand.

My next cruise will be…

I am hinting that the new Ritz Carlton ship might be nice for my 50th!

Favourite cruise des na on?

The small town of Nafplio on Greece’s Peloponnese coast.

Celebrity you’d like to cruise with?

Richard Branson. I can’t wait to see what he will deliver in the cruise tourism space!