Azamara makes it three of a kind

AZAMARA Club Cruises has announced that Azamara Pursuit will service the Australia and New Zealand markets in 2021.

The luxury cruise brand made the announcement this week in Sydney as part of a celebration to mark the upcoming Australian cruise season.

“We know that our guests tend to build strong relationships with our crew and so by bringing Pursuit here, Australians now get the opportunity to have a completely new experience,” said Azamara Chief Operating Officer Carol Cabezas.

When she arrives in 2021, Pursuit will be the third vessel in Azamara’s three-ship fleet to visit Australia, with Journey and Quest already enjoying successful seasons locally.

The decision to bring Pursuit to Aussie shores follows a strong period of growth in Australia for the luxury cruise brand.

“Australia is currently our third largest sourcing market behind the United States and the United Kingdom,” Cabezas said.

“Australia has doubled its share over the last four years so that’s why we decided to deliver Pursuit because we know our product really resonates here.”

The luxury cruise line also revealed that its 2021 winter collection will launch on 07 Nov, with itineraries to Japan returning off the back of strong sales in the 2019 deployment.

More details regarding Pursuit’s Australia program will be revealed over the coming weeks.

Pictured: Carol Cabezas at Sydney’s Shangri-La Hotel on Tue.