Small Is­land, Big Op­por­tu­ni­ties

Cruise Weekly - - News -

YES­TER­DAY I was for­tu­nate to spend time in Burnie sup­port­ing the Tas­ma­nian Cruise Re­view launch. This im­por­tant doc­u­ment analy­ses the global cruise mar­ket and how Tas­ma­nia can op­ti­mise its po­si­tion. It also looks at the im­pact of cruise tourism on the state’s ports.

The bot­tom line is cruis­ing con­tin­ues to make an im­por­tant eco­nomic con­tri­bu­tion to the State with 125 vis­its recorded last fi­nan­cial year re­sult­ing in $34.5 mil­lion in crew and pax spend. The mar­ket is pre­dicted to grow in the fu­ture, but not at the cur­rent rate given a bal­anced out­look. Tas­ma­nia pro­vides a good snap­shot of cruise in Aus­tralia.

It is a mix of ma­jor ports and a cham­pion for re­gional dis­per­sal. The ports of Ho­bart, Burnie and the anchorage at Port Arthur are well placed to cater to the new gen­er­a­tion of larger ships, in line with in­dus­try and con­sumer trends. At the other end of the scale, ex­pe­di­tion ves­sels and bou­tique cruise ships are also an ideal fit for Tas­ma­nia’s ar­ray of small group ex­pe­ri­ences show­cas­ing its land­scapes, cul­ture, and his­tory. This style of ship makes up around 30% of the to­tal 109 ships on the or­der books through to 2027. Fur­ther op­por­tu­ni­ties ex­ist to grow the ben­e­fits from cruise in­clud­ing dis­cus­sion of a fourth port, ad­di­tional port vis­its on itin­er­ar­ies, de­vel­op­ing higher value shore tours to in­crease dis­per­sal and yield and util­is­ing more Tas­ma­nian pro­duce on board the ships.

For a small state, cruise is cer­tainly big news!

with Jill Abel - CEO

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