Vik­ing’s raid on top place

Cruise Weekly - - News -

VIK­ING River Cruises has emerged as the favourite river cruise line of Aus­tralian travel agents, beat­ing other high-pro­file op­er­a­tors to take top place in Cruise Weekly’s an­nual in­dus­try sur­vey for 2018.

Vik­ing was cho­sen as favourite by 11% of travel agents who reg­u­larly sell the line, ahead of Uni­world Bou­tique River Cruise Col­lec­tion (10%), Avalon Wa­ter­ways (9%), and Trav­el­mar­vel (5%).

As well as rank­ing top ocean cruise lines ( CW Wed), re­spon­dents in this year’s sur­vey gave their views on each of the ma­jor river cruise op­er­a­tors in ar­eas in­clud­ing sales sup­port, train­ing and call cen­tre ser­vice.

APT was the most com­monly booked river cruise prod­uct, sold by 65% of agents, fol­lowed by Scenic (60%), Trav­el­mar­vel (43%), Vik­ing River Cruises (40%) and Avalon Wa­ter­ways (39%).

While APT and Scenic have held the top-sell­ing po­si­tions for sev­eral years, Vik­ing’s rank­ing has risen rapidly from sev­enth place in 2016 to fourth place in 2018.

Agents named Scenic as the line cus­tomers most of­ten asked for by name, fol­lowed by APT, Trav­el­mar­vel, Vik­ing and Ever­green/Emer­ald Wa­ter­ways.

Tauck was ranked best for com­pet­i­tive com­mis­sions, Scenic was cho­sen for best call cen­tre ser­vice and U by Uni­world was named for best train­ing.

For a copy of the sur­vey email re­[email protected]­el­daily.com.au.

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