Viking’s raid on top place
VIKING River Cruises has emerged as the favourite river cruise line of Australian travel agents, beating other high-profile operators to take top place in Cruise Weekly’s annual industry survey for 2018.
Viking was chosen as favourite by 11% of travel agents who regularly sell the line, ahead of Uniworld Boutique River Cruise Collection (10%), Avalon Waterways (9%), and Travelmarvel (5%).
As well as ranking top ocean cruise lines ( CW Wed), respondents in this year’s survey gave their views on each of the major river cruise operators in areas including sales support, training and call centre service.
APT was the most commonly booked river cruise product, sold by 65% of agents, followed by Scenic (60%), Travelmarvel (43%), Viking River Cruises (40%) and Avalon Waterways (39%).
While APT and Scenic have held the top-selling positions for several years, Viking’s ranking has risen rapidly from seventh place in 2016 to fourth place in 2018.
Agents named Scenic as the line customers most often asked for by name, followed by APT, Travelmarvel, Viking and Evergreen/Emerald Waterways.
Tauck was ranked best for competitive commissions, Scenic was chosen for best call centre service and U by Uniworld was named for best training.
For a copy of the survey email re[email protected]eldaily.com.au.