AS THE ancient maritime proverb goes, give a man a fish and he’ll cruise for a day, teach a man to throw some dead fish in the fuel tank and he’ll cruise emission-free for a lifetime.
Hurtigruten is certainly harnessing that wisdom, recently announcing it will be powering some of its ships using fossil-free, renewable gas produced from dead fish.
“While competitors are running on cheap, polluting heavy fuel oil, our ships will literally be powered by nature,” boasted Hurtigruten Chief Executive Daniel Skjeldam.
Now before you accuse the cruise line of killing fish to save fish, they will be sourced from the waste of fisheries.
So what’s next for Hurtigruten? More green initiatives, the cruise line says - talk about having bigger fish to fry!