Creative Cruising celebrates 25 years

CREATIVE Cruising held a special event in Sydney last Thu to celebrate its 25th birthday, along with the specialist wholesaler’s recent brand refresh and booking engine ( CW 16 Nov).

Still going strong after 25 years, Creative Cruising GM Peter Forsyth recounted the history of the business founded by Ernie Skalsky in 1993.

In Jul 2008 Skalsky sold Creative Cruising to motoring organisation NRMA, which in turn five years later divested it to The Travel Corporation ( TD 03 Oct 2013).

Then a year ago Creative Cruising was acquired by the owners of Express Travel Group ( CW 14 Dec 2017), who have invested a significant amount in the business including the implementation of the new Odysseus booking engine which offers agents the ability to book cruises alongside wholesale and retail air, touring and more.

Creative Cruising Head of Marketing and Sales Caroline Hitchen highlighted the fresh new brand identity and tagline which invites consultants to book “Air. Land. Sea. All in one place,” along with a major launch incentive offering a host of cruises, tours and flights courtesy of Qantas, Celebrity, Royal Caribbean, Princess, MSC and Oceania Cruises as well as Collette. More at creativecruising.com.au. Some of the Creative Cruising team are pictured above in their new nautical outfits, with lots more pics from the event online at facebook.com/cruiseweekly.