Creative Cruis­ing cel­e­brates 25 years

Cruise Weekly - - News -

CREATIVE Cruis­ing held a spe­cial event in Syd­ney last Thu to cel­e­brate its 25th birth­day, along with the spe­cial­ist whole­saler’s re­cent brand re­fresh and book­ing en­gine ( CW 16 Nov).

Still go­ing strong af­ter 25 years, Creative Cruis­ing GM Peter Forsyth re­counted the his­tory of the busi­ness founded by Ernie Skalsky in 1993.

In Jul 2008 Skalsky sold Creative Cruis­ing to mo­tor­ing or­gan­i­sa­tion NRMA, which in turn five years later di­vested it to The Travel Cor­po­ra­tion ( TD 03 Oct 2013).

Then a year ago Creative Cruis­ing was ac­quired by the own­ers of Ex­press Travel Group ( CW 14 Dec 2017), who have in­vested a sig­nif­i­cant amount in the busi­ness in­clud­ing the im­ple­men­ta­tion of the new Odysseus book­ing en­gine which of­fers agents the abil­ity to book cruises along­side whole­sale and retail air, tour­ing and more.

Creative Cruis­ing Head of Mar­ket­ing and Sales Caro­line Hitchen high­lighted the fresh new brand iden­tity and tagline which in­vites con­sul­tants to book “Air. Land. Sea. All in one place,” along with a ma­jor launch in­cen­tive of­fer­ing a host of cruises, tours and flights courtesy of Qan­tas, Celebrity, Royal Caribbean, Princess, MSC and Ocea­nia Cruises as well as Col­lette. More at cre­ative­cruis­ Some of the Creative Cruis­ing team are pic­tured above in their new nau­ti­cal out­fits, with lots more pics from the event on­line at face­­weekly.

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