APT set to “redefine luxury travel”

CRUISING and tour specialist APT has launched a new campaign called “Live Fully” that aims to promote the meaning of luxury travel.

“The term ‘luxury’ is used loosely these days, popping up more and more, while offering less & less substance,” said CEO Steve Reynolds.

“We have always believed that the true essences of real luxury is to be all inclusive, all taken care of, so you can Live Fully!”

The campaign, complemented by a new APT logo, aims to showcase the firm’s all-inclusive offering, including private transfers, full porterage service, personal butler and “no sneaky additional beverage or gratuity charges”, and includes packages across river cruising, small ship cruising, group touring and small group journeys.

APT has also once again partnered with the Australian Open, which aims to “showcase the best of Australia to the world” - more HERE.