APT set to “re­de­fine lux­ury travel”

Cruise Weekly - - News -

CRUISING and tour spe­cial­ist APT has launched a new cam­paign called “Live Fully” that aims to pro­mote the mean­ing of lux­ury travel.

“The term ‘lux­ury’ is used loosely these days, pop­ping up more and more, while of­fer­ing less & less sub­stance,” said CEO Steve Reynolds.

“We have al­ways be­lieved that the true essences of real lux­ury is to be all in­clu­sive, all taken care of, so you can Live Fully!”

The cam­paign, com­ple­mented by a new APT logo, aims to show­case the firm’s all-in­clu­sive of­fer­ing, in­clud­ing pri­vate trans­fers, full porter­age ser­vice, per­sonal but­ler and “no sneaky ad­di­tional bev­er­age or gra­tu­ity charges”, and in­cludes pack­ages across river cruising, small ship cruising, group tour­ing and small group jour­neys.

APT has also once again part­nered with the Aus­tralian Open, which aims to “show­case the best of Aus­tralia to the world” - more HERE.

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