Aurora mar­ket­ing boost

Cruise Weekly - - News -

AUS­TRALIAN po­lar cruis­ing spe­cial­ist Aurora Ex­pe­di­tions has beefed up its sales and mar­ket­ing team by bring­ing sev­eral new ex­ecs on board.

Lead­ing the list of re­cruits is the ap­point­ment of Vic­to­ria Prim­rose ( pic­tured) to the role of Global Head of Mar­ket­ing where she is charged with driv­ing cus­tomer en­gage­ment and at­tract­ing a new gen­er­a­tion of ex­pe­di­tion­ers.

Other new ap­pointees in­clude Con­sumer Mar­ket­ing Ex­ec­u­tive Martha Be­han, Sales and Mar­ket­ing Co­or­di­na­tor Alesa Matis, and Dig­i­tal Mar­ket­ing Ex­ec­u­tive Sary Oum.

“We warmly wel­come our new team mem­bers and look for­ward to set­ting a new stan­dard for ex­pe­di­tion cruis­ing here in Aus­tralia,” said Aurora Ex­pe­di­tions Man­ag­ing Di­rec­tor Robert Half­penny.

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