Man­ag­ing cruise dreams care­fully

Cruise Weekly - - Front Page -

DREAM Cruises has re­vealed it is “highly sen­si­tive” to the grow­ing prob­lem of over­tourism in the cruise sec­tor, adopt­ing a range of ini­tia­tives such as open­ing up new des­ti­na­tions.

Speak­ing to Cruise Weekly this week, Dream Cruises Pres­i­dent and Man­ag­ing Di­rec­tor of Crys­tal Cruises Asia Thatcher Brown said that tak­ing the pres­sure off pop­u­lar cruise des­ti­na­tions was an im­por­tant fac­tor in com­bat­ing the prob­lem.

Dream has re­cently widened its scope of des­ti­na­tions to in­clude MacLeod Is­land ( pic­tured), Bin­tan Is­land, and Laoag, among oth­ers.

“By do­ing so we have cre­ated new and unique op­tions and va­ri­ety for our guests, dis­pers­ing and over­com­ing over­crowd­ing-re­lated is­sues,” Brown said.

“We con­tinue to work closely with the re­gional and lo­cal stake­hold­ers to man­age and min­imise over­crowd­ing in tar­geted des­ti­na­tions, as well as in­tro­duce itin­er­ar­ies that com­ple­ment the des­ti­na­tions,” he added.

When asked what meth­ods cruise brands should de­ploy to help ad­dress over­tourism, Brown con­ceded there is no quick fix.

“As over­tourism is a long-term prob­lem that re­quires long-term strate­gies and so­lu­tions, it’s an im­por­tant topic that de­serves at­ten­tion from the cruise lines,” he said.

“It’s vi­tal for rel­e­vant stake­hold­ers to iden­tify the po­ten­tial des­ti­na­tions that face over­tourism and ini­ti­ate steps to get trav­ellers from var­i­ous travel in­dus­tries to sprawl out and avoid tourism choke points for se­lected des­ti­na­tions.”

Brown also sug­gested cruise dis­per­sal strate­gies should take into ac­count sea­sonal con­sid­er­a­tions, as well as mar­ket­ing cam­paigns that shift de­mand to slower pe­ri­ods or to­wards less known des­ti­na­tions.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.