It’s an ill wind...

HURRICANE Dorian has brought tragedy this week, having devastated parts of the Bahamas and impacted the lives of thousands.

While most of the Caribbean remains unaffected and cruises continue to operate, our industry has put an immediate focus on providing relief where it’s most needed.

The major cruise lines have provided millions of dollars to support emergency aid for the Bahamas.

They’ve also swung into action at sea, diverting ships to transport emergency provisions and equipment, including food, water, generators, bedding and more.

On board, crew have worked double-time to prepare tens of thousands of meals for distribution in affected areas, in some cases assisted by passengers.

While these efforts will go some way towards helping affected communities, it’s the long-term efforts that will create lasting benefit.

Tourism will provide economic opportunities, while the ongoing work cruise lines do to support charitable projects and community development initiatives will target areas like health, education and local business.

Our thoughts are with all those affected in the Bahamas, and we will continue to help work towards a swift recovery.