Vir­gin dressed to kill

Cruise Weekly - - News -

VIR­GIN Voy­ages has col­lab­o­rated with Bri­tish fash­ion de­signer Gareth Pugh to cre­ate its newly un­veiled “gamechang­ing” staff uni­forms.

The cap­sule col­lec­tion was re­vealed dur­ing Lon­don Fash­ion Week on Sun, and is de­signed to break with long-held cruise tra­di­tions by elim­i­nat­ing epaulette stripes for of­fi­cers, as well as ties and waist­coats.

The com­pany’s founder, hu­man head­line Sir Richard Bran­son, said the mav­er­ick cloth­ing de­signs will help Vir­gin’s staff bet­ter con­nect with its pas­sen­gers.

“We want Vir­gin Voy­ages’ crew to be the hap­pi­est at sea and mak­ing sure that they feel com­fort­able and con­fi­dent is a big part of that ex­pe­ri­ence.” he said.

“For this project, we were re­ally al­lowed to push the bound­aries and to re­de­fine the idea of what con­sti­tutes a uni­form, we ul­ti­mately wanted to make ev­ery­thing about it mod­ern, lux­u­ri­ous and de­sir­able.”

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.