Virgin dressed to kill
VIRGIN Voyages has collaborated with British fashion designer Gareth Pugh to create its newly unveiled “gamechanging” staff uniforms.
The capsule collection was revealed during London Fashion Week on Sun, and is designed to break with long-held cruise traditions by eliminating epaulette stripes for officers, as well as ties and waistcoats.
The company’s founder, human headline Sir Richard Branson, said the maverick clothing designs will help Virgin’s staff better connect with its passengers.
“We want Virgin Voyages’ crew to be the happiest at sea and making sure that they feel comfortable and confident is a big part of that experience.” he said.
“For this project, we were really allowed to push the boundaries and to redefine the idea of what constitutes a uniform, we ultimately wanted to make everything about it modern, luxurious and desirable.”