Atlas cruise rebrand

MYSTIC Invest Holdings’ Chairman Mario Ferreira last week announced that its luxury cruise line Mystic Cruises USA had rebranded to Atlas Ocean Voyages, establishing a new base in Fort Lauderdale, Florida.

The change in direction was precipitated by a desire to highlight its luxury and adventure cruising experiences offered in North America.

“Travellers will delight in exploring the world in the new immersive and active way that only Atlas Ocean Voyages can deliver,” Ferreira said.

The company has also appointed Alberto Aliberti as President of Atlas Ocean Voyages, where he is charged with leading the brand’s expansion strategy.

The rebrand arrives during a ramp up in ship construction for the company, with World Navigator due in mid 2021, followed by three sister ships.