CLIA prepares the spotlight for cruise

CRUISE Lines International Association (CLIA) Australasia is gearing up for Cruise Month which kicks of this week, presenting a jam-packed marketing program promoting cruise benefits in Australia and New Zealand.

Speaking on the eve of the major cruise push, CLIA Australasia MD Joel Katz said the month would heighten consumer awareness of the cruise sector and open up new sales avenues.

“Cruise Month provides a fantastic opportunity to raise awareness about cruising, reach new customers and drive more sales through many of the special offers available from CLIA cruise lines,” Katz said.

“It also gives us a chance to highlight the importance of booking through CLIA-accredited travel agents, who give travellers the confidence that comes from dealing with a highly trained and authoritative specialist,” he added.

One of the key focuses of the month-long event will be to reinforce the benefits of booking through a CLIA-accredited travel agent, such as the specialist knowledge that such agents bring to the table for clients.

This message will be promoted through new resources such as CLIA’s Cruise Month toolkit offering a range of downloadable marketing materials.

Cruise Month will feature weekly themes based on ocean, river, luxury, and expedition cruising, and celebrate cruising via its #WeAreCruise campaign. Access the CLIA toolkit HERE.

Pictured: CLIA Australasia’s Director of Membership & Events, Marita Nosic, and Head of International Training & Development Peter Kollar.